THE CROSS COLLECTION

In addition to our successful Fine Eyewear and Private Label lines, we’re launching a new platform for extraordinary ideas: the CROSS COLLECTION.

Here, we showcase styles that stand out from classic categories, are a touch bolder, set trends, and are commercially successful at the same time. We’re convinced that the CROSS COLLECTION has the potential to clearly differentiate your product lineup from the competition.

Our CROSS COLLECTION will be released once or twice a year, always with a new theme.

Our first CROSS COLLECTION is called CLIP-IT and combines high-quality acetate frames with precision-crafted titanium sun clips, transforming prescription frames into stylish sunglasses in the blink of an eye.

We’ll be presenting CLIP-IT for the first time on September 6 and 7 at Bold XXL in Hertogenbosch (Booth A09) and from September 25 to 28 at Silmo in Paris (Hall 6, Booth S 087) at the Aoyama Optical Germany booth. Stop by—we look forward to seeing you there.

Discover our new CROSS COLLECTION now…

 

Text and photos: Brand und Berg

 

 

Bold Optical Fair 2025

On September 7 and 8, Hertogenbosch will become the hotspot of the international eyewear world: the Bold Optical Fair 2025.

Visit us at booth F06 and experience our new products—full of style, innovation, and passion for design. Discover our unique retail concept, which combines exclusive brands, personalized advice, and innovative sales strategies. Be inspired and learn how the future and success come together in the optical retail industry.

We look forward to welcoming you at Bold!

© F+M Private Label GmbH 2025